Jul
9

Score Media’s Hardcore Sports Radio Broadcasts Canadian Football League Games on SIRIUS Satellite Radio


SIRIUS Channel 98 brings primetime CFL coverage to listeners across North America

TORONTO, July 9, 2009 – Score Media Inc. (TSX: SCR) today announced it will be broadcasting Canadian Football League (CFL) games on Hardcore Sports Radio (HSR) SIRIUS Satellite Radio Channel 98. Hardcore Sports Radio will offer football fans an extensive schedule of primetime live coverage of CFL games, from the regular season, through the playoffs, to the Grey Cup.

“HSR listeners, both Canadian and American, are avid CFL fans, and we’re elated that SIRIUS is the home of the CFL on satellite radio,” says Mike Gentile, Program Director, Hardcore Sports Radio. “We are looking forward to providing increased coverage and exposure to this great game, and to helping the CFL grow their fan base across North America.”

“With its devoted sports fans and listeners, Hardcore Sports Radio is a great fit for SIRIUS’ expanded CFL coverage featuring every game from every team in the league,” said Mark Redmond, President and CEO, SIRIUS Canada Inc.

In addition to live broadcasts of the Friday Night Game of the Week and selected Saturday games and doubleheaders, HSR will deliver consistent CFL coverage throughout its broadcast schedule, inviting fans to interact with hosts and participate in game analysis.

CFL on HSR Schedule (SIRIUS Channel 98):

DATE

HOME

AWAY

TIME

Friday July 3

BC

SASK

9:00pm(ET)

Friday July 10

CGY

WPG

7:30pm(ET)

Saturday July 11

HAM

BC

10:30pm(ET)

Friday July 17

TOR

CGY

9:00pm(ET)

Saturday July 18

MTL

SASK

3:00pm(ET)

Saturday July 18

WPG

HAM

6:00pm(ET)

Friday July 24

TOR

WPG

7:30pm(ET)

Saturday July 25

EDM

SASK

4:00pm(ET)

Friday July 31

BC

HAM

7:30pm(ET)

Saturday August 1

WPG

TOR

1:00pm(ET)

Saturday August 1

SASK

CGY

9:00pm(ET)

Friday August 7

TOR

MTL

7:30pm(ET)

Saturday August 8

EDM

HAM

6:30pm(ET)

Saturday August 8

WPG

CGY

9:30pm(ET)

Friday August 14

BC

TOR

7:30pm(ET)

Saturday August 15

MTL

WPG

8:00pm(ET)

Friday August 21

SASK

MTL

7:30pm(ET)

Friday August 28

CGY

TOR

7:30pm(ET)

Saturday August 29

HAM

EDM

7:00pm(ET)

Friday September 11

HAM

TOR

7:00pm(ET)

Friday September 18

CGY

HAM

7:00pm(ET)

Friday September 25

MTL

HAM

7:00pm(ET)

Saturday September 26

SASK

EDM

6:00pm(ET)

Saturday September 26

TOR

WPG

9:00pm(ET)

Friday October 2

EDM

WPG

7:30pm(ET)

Saturday October 3

MTL

TOR

1:00pm(ET)

Saturday October 3

HAM

CGY

7:00pm(ET)

Friday October 9

BC

EDM

9:00pm(ET)

Saturday October 10

TOR

SASK

9:00pm(ET)

Friday October 16

EDM

TOR

7:30pm(ET)

Saturday October 17

SASK

CGY

3:30pm(ET)

Friday October 23

HAM

TOR

7:00pm(ET)

Saturday October 24

MTL

WPG

2:30pm(ET)

Saturday October 24

BC

SASK

5:30pm(ET)

Friday October 30

TOR

EDM

9:00pm(ET)

Saturday October 31

SASK

HAM

2:00pm(ET)

Saturday October 31

CGY

BC

10:00pm(ET)

Saturday November 7

MTL

TOR

1:00pm(ET)

Saturday November 7

CGY

SASK

7:00pm(ET)

Sunday November 15

Playoff Semi Finals

N/A

N/A

TBA

Sunday November 22

Division Finals

N/A

N/A

TBA

Sunday November 29

GREY CUP

N/A

N/A

6:30pm(ET)

For more information, please contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-738-8949

slassman@scoremedia.com

ABOUT SCORE MEDIA INC.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.5 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

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