THE SCORE APPOINTS NEW VICE PRESIDENT, MARKETING AND BRAND STRATEGY TO EXECUTIVE TEAM

TORONTO, July 23, 2009 – John Levy, Chairman and CEO, Score Media Inc. (TSX: SCR), is pleased to announce the appointment of Susan Arthur, Score Media’s new Vice President, Marketing and Brand Strategy.

“Susan is a very talented person with a wealth of marketing and brand strategy expertise,” says John Levy, Chairman and CEO, Score Media Inc. “We’ve added a team leader who is well recognized for her creativity and innovative thinking and we could not be more excited about the impact she will have on our company.”

Susan joined the world of television in 1991 and has since created a recognizable name for herself in the industry. Most recently, she was responsible for Content Integration at Insight Productions. A former marketing leader at CHUM with extensive experience evolving the MuchMusic brand to what it is today, she is an influential force in the field of Canadian marketing.

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.5 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

For further information, please contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-738-8949
slassman@scoremedia.com