NBA Has Full Court Presence on The Score for 2009-10 Season

TORONTO, September 3, 2009 – Score Media Inc. (TSX: SCR) today announced their expanded NBA coverage for the upcoming basketball season. With 20 Raptors games, 40 NBA games, exciting, original, multiplatform programming and an awesome line up of basketball coverage, including 37 episodes of Court Surfing, Canadian basketball fans can expect to tune in to The Score for a comprehensive round-up of live games, highlights and Score signature content every Tuesday, Wednesday and Thursday night throughout the NBA season.

“This year more than ever before, The Score will be the home for basketball fans,” says John Levy, Chairman & CEO, Score Media Inc.  “For the upcoming season The Score will be offering fans the ultimate multiplatform approach to covering the league – from web to mobile to satellite radio – as well as an awesome lineup of our original basketball programming.”

The Score’s multiplatform coverage includes:

• theScore.com – Basketball fans will get game highlights, a weekly edition of Court Cuts, The Score’s weekly review of the best highlights in the NBA, the legendary King of Court Cuts, where fans vote and crown the greatest playmaker in the league, and weekly features from the one and only Basketball Jones, the infamous NBA blog and podcast, written and recorded five times a week by J.E. Skeets, Tas Melas and Jason Doyle

• ScoreMobile – Offering fans real-time updates on their mobile devices including NBA scores, stats and standings as well as Score features such as Court Cuts and Basketball Jones, ScoreMobile, Canada’s leading mobile sports application, will now also give die-hard fans post-game highlights keeping them connected to the latest and greatest NBA action

• Hardcore Sports Radio – SIRIUS Satellite radio listeners can tune in weekly to Hardcore Sports Radio’s Hardcore Hoops show with a full hour of in-depth basketball coverage hosted by The Score’s Cabral “Cabbie” Richards, Brendon Lynch and Sacha Kargl

• The Score Television Network – Featuring 20 Raptors games, 40 NBA games, 37 episodes of Court Surfing, as well as Court Cuts and King of Court Cuts, Score television programming will keep hoops fans connected to everything happening in the NBA

In addition to all of this excitement, The Score brings back original Court Surfing host, Tim Micallef, along with Sid Seixeiro, to take viewers through the most exciting games of the night. Previously only seen on Tuesday nights, Court Surfing programming has now been expanded to include selected Wednesday nights giving viewers more Court Surfing than ever before!

For details on The Score’s NBA programming schedules, visit:

Raptors Schedule – http://www.thescore.com/scoretv/programs.aspx?progID=30

NBA Schedule – http://www.thescore.com/scoretv/programs.aspx?progID=36

Court Surfing Schedule – http://www.thescore.com/scoretv/programs.aspx?progID=127

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.5 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

For more information visit http://www.thescore.com/nba/ or contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-738-8949
slassman@scoremedia.com