Score Media Announces Management Promotions

TORONTO, October 13, 2009 – Score Media Inc. (TSX: SCR) is pleased to announce the following management promotions, effective immediately:

• Asha Daniere has assumed the role of Senior Vice-President and General Counsel.  In this corporate leadership role, Asha will have primary responsibility for Score Media’s business and legal affairs and will also assist with corporate development activities.

• Don Moen has been promoted to Senior Vice-President, Sales.  A member of The Score’s Sales team since the network’s launch in 1997, Don will oversee all of Score Media’s multiplatform sales initiatives.

• Sam Nasrawi has been promoted to Vice President, Creative Services. Sam will be primarily responsible for all in-house creative and agency services and will also take an active role in the overall look and feel of The Score’s multiplatform programming.

• Greg Sansone will now assume the role of Vice-President, Television, to reflect his overall responsibility for oversight of Score Media’s television operations

“As we continue to evolve as a multiplatform media company, so too does our management team and I could not be more appreciative of the contributions they make to this organization each and every day,” says John Levy, Chairman & CEO, Score Media Inc.

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.6 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

For further information, please contact:
Score Media

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x 2217
slassman@scoremedia.com