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Meet The Score and Gillette’s Newest DRAFT Pick
Tune in live on December 8th at 11pm as a finalist’s dream becomes a reality
TORONTO, Dec. 2, 2009 – Score Media Inc. (TSX: SCR) in partnership with Gillette is pleased to announce that…the wait is over. One of the five lucky Gillette DRAFTED finalists will be crowned Canada’s Next Sportscaster live on The Score this Tuesday, December 8th.
Following a competitive audition process, the five finalists spent the last eight weeks going head-to-head using all their skills and confidence in an attempt to secure a one-year contract with Score Media as its newest multi-platform sportscaster, contributing to The Score, theScore.com and ScoreMobile, plus a one-year spokesperson contract with Gillette.
“This is it. The wait is over and our newest draft pick will be joining The Score in just days,” says John Levy, Chairman and CEO, Score Media Inc. “Get ready to meet the freshest new face in sports broadcasting.”
In a live broadcast at 11pm on December 8th the decision will be final.
“We’ve watched the finalists perform under pressure and we’ve given them the tools to succeed in front of the camera,” says Chris Laird, Associate Marketing Director, Beauty and Grooming, P&G Canada. “We look forward to revealing Canada’s newest Gillette spokesperson and multi-platform sportscaster and it’s been a pleasure to watch it all unfold.”
Although the finale is just days away, you still have a chance to catch all the action at www.Drafted.ca.
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network (“The Score”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.6 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V®, Olay®, Head & Shoulders®, Secret®, COVERGIRL®, Aussie®, Frederic Fekkai®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Clairol Nice ’n Easy®, Venus®, Gillette®, Old Spice®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.ca for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
For further information, please contact:
Score Media
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 ext. 2217
slassman@scoremedia.com
Procter & Gamble Inc.
Pam Baillie, External Relations
416-730-4135
baillie.pe@pg.com
Porter Novelli
Michael Margiotta
416-422-7161
michael.margiotta@porternovelli.com
