Score Media Reports Highest Quarterly Revenue and EBITDA in Company History

TORONTO, Jan. 13, 2010 – Score Media Inc. (TSX: SCR) today announced its financial results for the first quarter ended November 30, 2009:

• Revenue for the quarter ended November 30, 2009 increased by 8% or $0.9 million to $11.4 million compared to $10.5 million in the quarter ended November 30, 2008. This was the highest revenue quarter in the Company’s history.
• EBITDA for the quarter ended November 30, 2009 was $3.3 million compared to $1.2 million in the previous year. This was the highest EBITDA quarter in the Company’s history. Excluding the impact of the $0.8 million CRTC Part II regulatory fee reversal, EBITDA for the quarter ended November 30, 2009 more than doubled with an increase of $1.3 million to $2.5 million, compared to $1.2 million in the previous year.
• Net income for the quarter ended November 30, 2009 was $1.1 million, compared to $0.2 million in the previous year

“We continually strive to achieve growth across all areas of our business,” says John Levy, Chairman & CEO, Score Media Inc. “I congratulate everyone at the Company in helping us realize both record revenue and EBITDA by remaining innovative and original in everything we do.”

• ScoreMobile for BlackBerry and ScoreMobile iPhone Edition are growing rapidly in the North American market. In November 2009 alone, this application amassed more than 1 million combined unique users (over 60% U.S.‐based), and received over 300,000 application downloads.
• The Score’s 2009‐2010 NBA coverage kicked‐off with a record audience during the Toronto Raptors first regular season game versus the Cleveland Cavaliers. With 20 Raptors games, 40 NBA games, multi‐platform programming and an expanded line‐up of basketball coverage, including weekly episodes of Court Surfing, Canadian basketball fans can expect a comprehensive round‐up of live games, highlights and signature Score content throughout the NBA season.
• theScore.com web traffic is growing rapidly; in the three months ended November 30, 2009, page visits were up 11% compared to the same month in the previous year. theScore.com Sports Federation also experienced significant growth, jumping from 12 to 26 blogs since its inception in November 2008 and 247,000 unique visitors in November 2009 compared to 21,000 unique visitors in the same month of 2008.
• The Score HD became available to Shaw Cable and Shaw Direct customers, expanding our high definition footprint amongst Canadian households.
• On August 31, 2009, BBM Canada launched a new national audience measurement service in the form of the Portable People Meter (PPM). The PPM is a small lightweight device, about the size of a pager which will be carried by 9,000 randomly‐chosen panelists who are representative of the Canadian population. Audiences on The Score were up more than 50% in the first quarter of fiscal 2010 compared to the same period in the prior year. Additionally, in the strategic 18‐34 male demographic, audiences were up over 75% in the comparative periods. Viewers are increasingly tuning in for the Company’s continued creation, production, and acquisition of entertaining content.
• On September 21st, 2009, The Score began airing Gillette DRAFTED, The Search for Canada’s Next Sportscaster. Through this partnership with Procter & Gamble, one of North America’s largest and most prolific marketers, The Score created integrated, multi‐platform, branded entertainment for distribution both online and on‐air.

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