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Top Brands Join the Madness on The Score
Advertisers jump on board as official sponsors of The Score’s coverage of NCAA® March Madness® running March 16th - April 5th
TORONTO, March 16th, 2010 – Score Media Inc. (TSX: SCR), the exclusive Canadian rights holder of the NCAA Division I Men’s Basketball tournament, today announces that several top Canadian advertisers have joined forces with The Score to deliver comprehensive broadcast and digital coverage of the college basketball event of the year.
Sponsors of The Score’s coverage of this exclusive property include Toyota, Lowe’s, Budweiser, Enterprise, Burger King, MR. SUB and Warner Bros. Pictures with overall interest from the advertising community very strong.
“NCAA March Madness is one of The Score’s most significant properties and it’s great to see so many influential brands making it their priority as well,” says Don Moen, Senior Vice President, Sales, Score Media Inc.
All of the excitement from the 65 team championship will be available on The Score Television Network, with NCAA March Madness highlights and coverage on theScore.com, ScoreMobile and The Score’s Hardcore Sports Radio (HSR) SIRIUS Channel 98. The Score will also make the NCAA Division 1 Men’s Basketball tournament available on Rogers On Demand, Shaw Video on Demand and SUN TV.
For more information, contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
