Score Media Reports Significant Growth in Q2 Revenue and EBITDA

TORONTO, April 13, 2010 – Score Media Inc. (TSX: SCR) today announced its financial results for the second quarter ended February 28, 2010:

· Revenue for the quarter ended February 28, 2010 increased by $1.3 million or 15% to $10.0 million compared to $8.7 million in the quarter ended February 28, 2009.

· EBITDA for the quarter ended February 28, 2010 increased by $0.8 million to $1.0 million compared to $0.2 million in the quarter ended February 28, 2009.

“We are proud to say that Q2 growth picked up right where Q1 left off with strong growth across all of our platforms and improvements in EBITDA in all areas of the business,” says John Levy, Chairman & CEO, Score Media Inc.

· ScoreMobile for BlackBerry smartphones achieved its 1 millionth download, a significant milestone for the industry-leading mobile sports application. Together, ScoreMobile iPhone Edition and ScoreMobile for BlackBerry had over 1.1 million average monthly unique visitors during the quarter ended February 28, 2010.

· Score Media and the Canadian Broadcasting Corporation (CBC) established a partnership to deliver exclusive 2010 FIFA World Cup South Africa™ content to viewers on The Score. The deal gives The Score access to extended highlights of each FIFA World Cup™ match as well as the ability to create additional exclusive FIFA World Cup™ content, including in-depth news content and behind-the-scenes coverage of every team.

· In keeping with its reputation for unique sports coverage and its undeniable connection to hardcore sports fans, Score Media re-launched its website, theScore.com. The new site includes a new home-page ticker, enhanced news sections with real-time video, and a revamped TV section with features allowing fans to have their opinions heard on-air.

· Renowned radio personality, Bomani Jones, joined the voices of Hardcore Sports Radio with his new morning show, The Morning Jones. The three-hour broadcast debuted on SIRIUS Channel 98 air waves on January 11, 2010 and airs weekdays from 7-10 a.m.

· Score Media reached a deal with the National Hockey League (NHL) to bring video highlights and NHL content features to its newly relaunched website, www.theScore.com.

· The Score inked an exclusive Canadian multi-platform partnership agreement with World Extreme Cagefighting (“WEC”), one of the world’s leading mixed martial arts sports organizations. The deal, which kicked-off in January 2010, brings seven live WEC events, online content and exclusive features to The Score.

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 230 employees in 2009, Score Media is a revolutionizing interactive media company.

Forward-looking (safe harbour) statement

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes", "plans", "expects" or "intends" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.