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Score Media and t.o.night Newspaper Group announce strategic partnership
TORONTO, May 3rd, 2010 – Score Media Inc. (TSX: SCR), home of The Score Television Network, ScoreMobile, theScore.com and Hardcore Sports Radio and t.o.night Newspaper Group Inc., publisher of Toronto’s t.o.night evening newspaper, are pleased to announce a partnership between their respective media properties.
The sports pages of t.o.night, will now be branded with The Score, and feature exclusive daily content from Score personalities including James Sharman, the creator and host of the popular ‘The Footy Show.’ Score on-air talent will be discussing their daily t.o.night columns on-air and with their fans through social media.
“At The Score, we’re always looking for ways to migrate our content to as many different platforms as possible. As well, in the world of sports, we need that content to be as fresh as possible. By working with t.o.night we are able to take advantage of their same day, early afternoon publishing and provide sports coverage and insight that is up to date and relevant to commuters as they make their way home,” said Susan Arthur, VP Marketing, Score Media Inc.
“Partnering with a market leader in sports coverage is another way in which t.o.night is building on the informative content we provide commuters each weekday evening. The unique insight The Score will provide our newspaper, and The Score’s exposure to our estimated 109,000 daily readers, will greatly benefit both of our brands,” said t.o.night Publisher John Cameron.
The first issue of t.o.night with The Score sports coverage hits Toronto’s streets this evening.
For more information, contact:
John Cameron
Publisher
t.o.night Newspaper Group Inc.
647-344-1322
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
About t.o.night Newspaper Group Inc.
t.o.night Newspaper Group is the publisher of the independent free evening newspaper ‘t.o.night’ distributed in the downtown core on weekdays to public transit commuters. Founded by John Cameron and Tom Hyde, the newspaper is based on successful free evening newspapers in Australia, France and the United Kingdom, and provides readers with some of the freshest news out of any Canadian newspaper. Designed in an easy-to-hold magazine format, with glossy paper, t.o.night makes for a clean and enjoyable read for commuters. The newspaper provides advertisers a unique opportunity to target evening viewers and shoppers along with stunning reproduction. t.o.night was founded September 8th, 2009.
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
