Score Media Reports Record Revenue and Earnings Growth in 2010

TORONTO, October 20th, 2010 – Score Media Inc. (TSX: SCR) today announced its financial results for the fourth quarter and year ended August 31, 2010:

• Revenue for the year ended August 31^st, 2010 increased by $4.9 million, or 12.6%, to $43.8 million compared to $38.9 million in the year ended August 31, 2009.  Revenue increased across the Company’s TV and digital media platforms.

• EBITDA for the year ended August 31, 2010 was $7.6 million compared to $3.8 million in the previous year, due mostly to the increases in TV and digital media revenues.

• Net income for the year ended August 31, 2010 was $2.5 million, compared to a net loss of $1.4 million in the previous year, due primarily to the above noted increases in revenues.

• Fourth quarter revenue increased by $1.6 million, or 18%, to $10.5 million compared to $8.9 million in the prior year.  Fourth quarter EBITDA was $1.4 million compared to $0.7 million in the prior year.

“Fiscal 2010 was a breakthrough year for Score Media,” says John Levy, Chairman and CEO, Score Media Inc.  “We achieved tremendous growth with TV and mobile experiencing exceptional revenue increases.  We look forward to continuing to make our mark during the next year and beyond.”

• In Fiscal 2010, ScoreMobile and ScoreMobile FC attracted over 1.4 million monthly unique visitors who viewed over 50 million pages of content in peak months

• ScoreMobile continued to impress sports fans worldwide while ScoreMobile FC – launched on June 10, 2010, just in time for the 2010 FIFA World Cup™ – quickly attracted numerous soccer fans around the globe including ones from the United Kingdom, the United States and Indonesia.  The soccer app is a free, comprehensive source of information for world football fans that provides live scores, stats and standings of over 50 international soccer leagues from over 15 countries worldwide.

• ScoreMobile also received a great deal of media attention in Fiscal 2010.  The app was crowned a “Top 10 Sports App” in Beckett Media’s Guide to Phone Apps and a “Top 20 free BlackBerry App” by PC Magazine.  ScoreMobile also continues to be the #1 free sports app on BlackBerry anywhere in the world.

• Audiences on theScore were up more than 50% in fiscal 2010 compared to the prior year.  Additionally, in the strategic 18-34 male demographic, audiences were up over 75% in the comparative periods.  Viewers are increasingly tuning in for the Company’s continued creation, production, and acquisition of authentic and engaging sports content.  In addition, theScore’s ratings benefited from the launch of BBM Canada’s Portable People Meter (PPM) which more effectively captures out of home and group viewing and generally increased viewer ratings for sports television networks.

• Score Media and World Wrestling Entertainment, Inc. continued their partnership and announced a 3-year agreement on September 24, 2009 that brings WWE fans a full slate of exciting WWE programming

• On December 9, 2009, Score Media Inc. and presenting sponsor Gillette crowned Paul Brothers the winner of Gillette DRAFTED: The Search for Canada’s Next Sportscaster. In a fierce competition that attracted over 3,000 entrants, Paul Brothers prevailed as the winner of both a one-year sportscaster contract with Score Media contributing to theScore Television Network, theScore.com and ScoreMobile, as well as a one-year spokesperson contract with Gillette. On May 5, 2010 Score Media revealed the return of the program with the announcement of Gillette DRAFTED Season 2.

• Score Media was, once again, the exclusive home of the NCAA Division I Men’s Basketball tournament. All of the excitement from the 65 team championship was made available on theScore Television Network, with NCAA March Madness highlights and coverage appearing on theScore.com, ScoreMobile and theScore Satellite Radio.

• On April 14, 2010, Score Media announced that it secured the exclusive Canadian media rights to Serie A, Italy’s world-renowned professional soccer league. The two-year deal, which includes full digital rights, represents the first time a major Canadian sports network secured the rights to deliver exciting high-definition Serie A action to sports fans across Canada.

• In April, 2010, Score Media and the Canadian Broadcasting Corporation (CBC) inked a partnership to deliver exclusive 2010 FIFA World Cup South Africa™ content to viewers on theScore Television Network. The deal gave theScore access to extended highlights of each FIFA World Cup™ match as well as the ability to create additional exclusive FIFA World Cup™ content, including in-depth news content and behind-the-scenes coverage of every team.

• The launch of theScore iPad Edition was an important milestone for the company.  On July 27, 2010, the app – offering sports fans the latest stats, news, scores and standings from every major sports league, while integrating the best content from theScore’s multiplatform properties – became one of the first free sports apps on the market.

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