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Gillette DRAFTED – The Search for Canada’s Next Sportscaster – Returns for Season 3!
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TORONTO, April 20, 2011 – Score Media Inc. (TSX: SCR) and Gillette are proud to announce that Gillette DRAFTED: The Search for Canada’s Next Sportscaster is returning for Season 3. This season will be bigger and better than ever, filled with exciting new challenges and special guests. Just like previous winners Brent Furtney and Paul Brothers, the Season 3 winner will be crowned with a one-year contract as Score Media’s newest sportscaster contributing to theScore Television Network, theScore.com, ScoreMobile and theScore Satellite Radio, plus a one-year spokesperson contract with Gillette.
“I went from being a school teacher to a sportscaster because of Gillette DRAFTED and within a few short months, I have already done things I never imagined I’d get to do – if you can believe it, I just finished interviewing Alexander Ovechkin!” says Brent Furtney, Sportscaster and winner of Gillette DRAFTED Season 2. “I can’t get over how much my life has changed.”
Drafted.ca will give Gillette DRAFTED hopefuls everything they need to know about the competition and how to get involved.
Participants can register online at Drafted.ca, mail in an entry to theScore or apply in person at the following locations:
- April 30-May 1st – Halifax (Halifax Shopping Centre)
- May 7-8 – Toronto (Toronto Eaton Centre)
- May 14-15 – Winnipeg (Polo Park Shopping Centre)
- May 21-22 – Calgary (Market Mall)
- May 28-29 – Vancouver (Pacific Centre)
“The search is on again for Canada’s next sportscaster and Gillette will be there to help the contestants, finalists and the eventual winner prepare for their moment in the spotlight,” says Pam Baillie, P&G Beauty & Grooming ER Manager. “With innovative products like Gillette Fusion ProGlide and 100 years of experience, Gillette is a ‘MVP’ when the game is helping guys to look and be their best.”
Here’s an inside look at Brent’s journey through Season 2 of Gillette DRAFTED:
For additional details, contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
slassman@scoremedia.com
Pam Baillie, External Relations
Procter & Gamble Inc.
416-730-4135
baillie.pe@pg.com
Michael Margiotta
Porter Novelli
416-422-7161
michael.margiotta@porternovelli.com
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone, Android and Windows Phone 7 devices. Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V®, Olay®, Head & Shoulders®, Secret®, COVERGIRL®, Aussie®, Frederic Fekkai®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Clairol Nice ’n Easy®, Venus®, Gillette®, Old Spice®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.ca for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
