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theScore® Brings HBO® Series Eastbound & Down® to Canadian Sports Fans
Unedited version of popular comedy airs Mondays on theScore starting June 27th
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TORONTO, June 15th, 2011 – Score Media Inc. (TSX: SCR) home of theScore Television Network, theScore.com, ScoreMobile® and theScore Satellite Radio, today announces the addition of the hit HBO comedy series Eastbound & Down to its programming line-up.
The story of Kenny Powers, a former star pitcher whose arrogance and bad behavior knocked him out of Major League Baseball, Eastbound & Down is a hilarious, no holds barred comedy that takes viewers on Powers’ journey as he struggles to get back in the game.
Starring comedian/actor Danny McBride, directed by David Gordon Green and Jody Hill, written by Shawn D. Harwell & Jody Hill & Danny McBride, and with a star-studded line up of executive producers including Will Ferrell, Adam McKay and Chris Henchy, Eastbound & Down has become a hit since its launch on HBO in 2009.
“We’re really excited about adding Eastbound & Down to our line-up,” says Greg Sansone, Vice President, Television, Score Media Inc. “I really think our viewers will enjoy watching Kenny Powers’ hilarious path to self-destruction.”
For more information on Eastbound & Down, visit: http://www.hbocanada.com/eastboundanddown/.
For more information on theScore, visit: www.scoremedia.com.
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For additional details, contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.
Forward-Looking Statements
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