theScore Presents Blue Mountain State

Hilarious college football comedy airs Fridays on theScore beginning September 23rd

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TORONTO, September 23rd, 2011 – Score Media Inc. (TSX: SCR) today adds the hilarious college football comedy, Blue Mountain State, to its fall lineup. Airing Friday nights on theScore, the comedy tells the story of three college freshmen attending the fictional college, Blue Mountain State, and their quest to adjust to college life while navigating the world of football, sex and girls.

The hit television show produced by Lionsgate Television and Robbins’ Varsity Pictures – which originally premiered on Spike TV in January of 2010 – stars Darin Brooks, Alan Ritchson and Ed Marinaro and also features Denise Richards in Season 2.

“Adding Blue Mountain State to our lineup gives our viewers yet another opportunity to be entertained on theScore,” says Greg Sansone, Vice President, Broadcast Operations, Score Media Inc. “We look forward to bringing this hilarious sports comedy to our viewers this fall.”

For more information on Blue Mountain State, visit: http://bit.ly/qKz3QS.

For more information on theScore, visit: www.scoremedia.com.

For additional details, contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
slassman@scoremedia.com

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

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