26
theScore Launches New TV Show, THE PROJECT, Featuring Two Sports Fans, One Bucket List and Several Confused Athletes
New program follows two die-hard sports fans and “general nobodies” as they track down their sports heroes
Tweet this release: http://bit.ly/uyQlog
TORONTO, October 26th, 2011 – Score Media Inc. (TSX: SCR), today announces the launch of THE PROJECT – where Laurence Payne and Ethan Cole, two sports fans and “general nobodies” track down their sports heroes. They don’t do handshakes and sit down interviews – they’ve created a sports bucket list and they’re crossing off their insane ideas one by one.
“THE PROJECT is the epitome of sports hero fanaticism at its best,” says Colin McRae, Director, Creative Content and Brand Integration, theScore. “It takes an inside look at everything you ever wanted to know about your favourite retired athletes through the wacky journey of two die-hard, persistent fans.”
Why ask Otis Nixon about the 1992 World Series bunt when you could reenact it with him? Why talk to Buster Douglas about boxing when you could just pay him to fight you? Confused about what direction to take your life in? Go and ask the Ultimate Warrior, the all knowing wrestler and life philosopher what to do. That’s what Laurence and Ethan did. They make the impossible possible and try to avoid killing each other while doing it. Raw, gritty, and nothing but real, THE PROJECT blurs the line between fan and athlete and puts lost legends in situations you’ve never seen before.
Tune in November 8th at 11pm ET for the outrageous premiere of THE PROJECT. To get a glimpse of some of Ethan and Laurence’s adventures click here: www.thisistheproject.com.
For more information, follow THE PROJECT on Twitter @ http://twitter.com/#!/the__project, visit http://video.thescore.com/channels/the-project or contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
OR
Laurence Payne
Head of Sales
Circle Productions
647-286-7578
OR
Ethan Cole
Copywriter
DDB
416-302-3713
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.
Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.
