theScore Secures Exclusive Live Television, Web and Mobile Rights to the Emirates Australian Open

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TORONTO, October 27^th, 2011 – Score Media Inc. (TSX: SCR) today announces that it has secured the television and digital rights to the Emirates Australian Open with live coverage beginning November 9^th. Featuring some of the world’s top ranked players including Tiger Woods, Adam Scott, Jason Day, Greg Norman and Dustin Johnson, this 4-day event takes place at The Lakes Golf Club, one of Sydney’s most renowned golf clubs.

theScore’s exclusive broadcast schedule includes live coverage on:

• Wednesday, November 9^th from 8pm – 1am
• Thursday, November 10^th from 8pm – 1am
• Friday, November 11^th from 10pm – 1am
• Saturday, November 12^th from 9pm – 1am

theScore will also replay the final round on Sunday, November 13^th from 8am – 1pm.

“The Emirates Australian Open is one of the world’s oldest national golf opens and this year’s tournament, featuring some of golf’s most notable names, will be a highlight for golf fans,” says Greg Sansone, Vice President, Broadcast Operations, Score Media Inc.

Catch live coverage of the event on theScore Television Network, theScore.com and ScoreMobile beginning November 9^th.

Twitter: @theScore

For more information contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.