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27
Score Media Introduces theScore iPad Edition
Creators of leading mobile app, ScoreMobile, launches one of the first free iPad sports apps on the market
TORONTO, July 27th, 2010 – Score Media Inc. (TSX: SCR) today announces the launch of theScore iPad Edition, one of the first free sports apps on the market from the creators of the leading mobile app, ScoreMobile. Already a leading free sports app just days after launching in Apple’s App Store, theScore iPad Edition offers the latest stats, news, scores and standings from every major sports league, while integrating the best content from The Score’s multiplatform properties – The Score Television Network, theScore.com, Hardcore Sports Radio (HSR) and ScoreMobile – all on one app.
A hybrid of Score Media’s leading sports app, ScoreMobile, and it’s newly relaunched website, theScore.com, theScore iPad Edition brings iPad users the best of both platforms while offering original video and audio content from The Score Television Network and HSR.
theScore iPad Edition is the perfect companion for watching sports on TV or sitting around with your friends discussing the latest trade and stories of the day. It also gives users unlimited and immediate access to up-to-the-minute stats and entertaining content including:
- Real-time scores, breaking news and updates
- Original digital video segments available exclusively to iPad users like The Score’s hit web show, The Break and The Footy Show, a news program and podcast dedicated to covering all of the latest soccer news and highlights
- Integrated social tools for sharing articles, blog posts and videos
- The Score’s entertaining television content offering unique interviews with top athletes along with iPad exclusives from The Score’s world renowned reporter Cabral “Cabbie” Richards as well as the popular, irreverent NBA web show, The Basketball Jones
- A slick interface designed specifically for the iPad with an intuitive and clean navigation structure
“It took Apple only 80 days to sell 3 million iPads worldwide and with the exception of iPhone 4, that is faster than any other iDevice it’s sold in the past. The iPad is yet another disruptive device that will transform how people consume and share content,” says Jonathan Savage, Vice President, Digital, Score Media Inc. He adds, “We believe theScore iPad Edition is the best sports app for iPad on the market, period. And just like ScoreMobile, our leading mobile property, it’s free, fast and fundamental to sports fans anywhere.”
NuLayer, one of Canada’s most innovative and reputable software development firms, worked closely with Score Media’s content team to build the iPad app for the company.
“theScore iPad Edition takes advantage of all the great features the iPad has to offer and leverages its native performance and flexible web views,” says Jeff Brenner, Co-Founder, NuLayer. “It’s an awesome app that provides a socially-integrated way to explore the sports world. Fans are going to love it.”
Download theScore iPad Edition from Apple’s App Store and get ready for sports overload, non-stop entertainment and hardcore fandemonium!
For more information visit www.theScore.com/iPad or contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on Sirius Satellite Radio. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
19
Gillette DRAFTED 2 Finalists Revealed!
10 lucky finalists now one step closer to fulfilling their dream in reality TV show airing September 13th on The Score
TORONTO, July 19th, 2010 – Score Media Inc. (TSX: SCR) and Gillette today announce that the finalists for Gillette DRAFTED 2 have been selected. Ten lucky participants from across the nation are now one step closer to becoming a winner of a one-year contract with Score Media as its newest multidimensional sportscaster, contributing to The Score, theScore.com and ScoreMobile, as well as a one-year spokesperson contract with Gillette.
From May 5th – June 6th, potential draftees submitted their auditions online, mailed in their entries or applied in person at live audition stops across the nation. Now the decision has been made and one of them will be the newest face of The Score and Gillette.
“This year the competition will be more exciting than ever. With more finalists, more drama and more challenges we’ve amped up the energy,” says Greg Sansone, VP, Television, Score Media Inc. “We’ve selected an eclectic group of people from across the nation all with one goal in mind: to be Canada’s Next Sportscaster.”
This year’s finalists include:
- Vancouver’s Austin Spencer – a former mayoral candidate and Professional Wrestler
- Toronto’s Brent Furtney – a high-school English teacher who recently decided to bike from Barrie to Ottawa on a whim
- Calgary’s Kacie Hollins – a basketball fanatic with a Carlton journalism degree in her back pocket
- Toronto’s Philip Perkins – a one-time medical student and current personal trainer dubbed P-squared
- Halifax’s Sean Francois – a father and computer systems analyst who didn’t let his failed attempt at landing a finalist spot in last year’s auditions deter him from coming out for Season 2
- Toronto’s Kareem Duhaney – a former employee of a High End Fashion Designer with tons of swagger
- Edmonton’s Meg Morrison – a competitive athlete and sports radio co-host
- Toronto’s Launy Schwartz – a guy who plans on becoming “Canada’s Next Schwartzcaster” who was born in Montreal and is “Mr. Personality”
- Toronto’s Andrew Gould – a proud redhead with a unique balance of nerdy intelligence and straight-faced humour
- Montreal’s Rick Tirelli – an Italian stallion with a knack for putting his foot in his mouth
“The team at Gillette is thrilled to once again introduce a new and fresh face to sports broadcasting in Canada,” says Pam Baillie, External Relations Manager, P&G Beauty & Grooming. “We’re here to help each of the finalists build their confidence by looking and feeling their best for the challenges that lay ahead – both on and off camera.”
And don’t forget that this year’s exciting line-up of participating Score personalities includes Sid Seixeiro as The Host, Cabral Richards and Renee Paquette as The Judges and Greg Sansone as The Boss along with special guest and media guru Rick Campanelli, Co-Host of Global’s ET Canada.
For additional details visit www.drafted.ca or contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
Pam Baillie, External Relations
Procter & Gamble Inc.
416-730-4135
Michael Margiotta
Porter Novelli
416-422-7161
michael.margiotta@porternovelli.com
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on Sirius Satellite Radio. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V®, Olay®, Head & Shoulders®, CoverGirl®, DDF®, Frederic Fekkai®, Sebastian Professional®, Herbal Essences®, Clairol®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, Old Spice®, Secret®, Crest Whitestrips®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit www.pgbeauty.ca for the latest news and in-depth information about P&G Beauty and Grooming (NYSE: PG) and its brands.
14
Score Media Continues Robust Growth in Q3 Revenue and EBITDA
Q3 demonstrates continued audience growth across all platforms
TORONTO, July 14, 2010 – Score Media Inc. (TSX: SCR) today announced its financial results for the third quarter ended May 31, 2010:
· Revenue for the quarter ended May 31, 2010 increased by $1.2 million or 11% to $12.0 million compared to $10.8 million in the quarter ended May 31, 2009
· EBITDA for the quarter ended May 31, 2010 increased by $262,000 or 16% to $1.9 million compared to $1.7 million in the quarter ended May 31, 2009
“At The Score, we have continued to find ways of bringing our viewers innovative, authentic, sports content and in doing so we have generated growing audiences on our TV network, our website, our mobile platforms and radio,” says John Levy, Chairman & CEO, Score Media Inc.
· Score Media was, once again, the exclusive home of the NCAA Division I Men’s Basketball tournament. All of the excitement from the 65 team championship was made available on The Score Television Network, with NCAA March Madness highlights and coverage appearing on theScore.com, ScoreMobile and The Score’s Hardcore Sports Radio (HSR) SIRIUS Channel 98. Coverage included over 70 hours of tournament excitement, up-to-the-minute scores, video highlights, comprehensive blog coverage on www.theScore.com and instant scores, live blogging and video highlights on The Score’s leading mobile app, ScoreMobile.
· Score Media and the Canadian Broadcasting Corporation (CBC) announced a partnership to deliver exclusive 2010 FIFA World Cup South Africa™ content to viewers on The Score Television Network. The deal gave The Score access to extended highlights of each FIFA World Cup™ match as well as the ability to create additional exclusive FIFA World Cup™ content, including in-depth news content and behind-the-scenes coverage of every team.
· The Score’s 2010 FIFA World Cup South Africa™ coverage ran from May to July 2010 and also included:
o “32 Countries in 32 Days” – a preview of one participating team in each of the 32 days leading up to the tournament
o “FIFA World Cup™ Tonight” – hosted by The Score’s James Sharman, Kristian Jack and Sid Seixeiro and airing everyday at 10 pm ET and PT throughout the tournament, this premier programming gave fans their nightly fix of FIFA World Cup™ action, including 10 minute extended highlight packages of every match, as well as all the day’s news and stories
o Short-form Content – in-depth player and team features, news reports and highlights throughout The Score’s daily programming schedule
o “Cabbie’s Journey to South Africa” – hosted by the one and only Cabral “Cabbie” Richards, this exclusive programming captured the adventures of Cabbie as he experienced the fans, events and scenery of the tournament
o Exclusive K’naan Footage – Canadian music superstar K’naan inked a deal with Score Media to provide exclusive South Africa 2010 content which appeared throughout the tournament on both on The Score Television Network and theScore.com
· Score Media announced that The Basketball Jones, an irreverent web series covering the NBA, officially became a member of its talented roster of original content producers. Filled with inventive and humorous content, The Basketball Jones has been at the forefront of digital sports media producing over 500 episodes of its daily show.
· Score Media announced that it secured the exclusive Canadian media rights to Serie A, Italy’s world-renowned professional soccer league. The two-year deal, which includes full digital rights, represents the first time a major Canadian sports network will deliver exciting high-definition Serie A action to sports fans across Canada.
· The Score and Procter & Gamble announced the return of Gillette DRAFTED, The Search for Canada’s Next Sportscaster. Airing in Fall 2010, this year the competition will be even more exciting than before. More finalists. More challenges. More sportscasting.
· ScoreMobile announced the launch of ScoreMobile for Android, specifically designed for the Android platform. Just like existing versions of the leading sports app, ScoreMobile, the Android version provides up-to-the-minute sports scores, stats and standings of every major sports league, a customizable home screen widget, original video content, interactive live blogs and breaking news among other exciting features.
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on Sirius Satellite Radio. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes", "plans", "expects" or "intends" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.
28
CLASH OF THE CHAMPIONS: INTER MILAN FC vs PANATHINAIKOS FC LIVE IN TORONTO ON TUESDAY AUGUST 3rd
Winner of the 2010 Champions League, Scudetto and Coppa Italia to take on the winner of the 2010 Greek Super League and Greek Cup
![clip_image002[4]](http://www.scoremedia.com/wp-content/uploads/2010/06/clip_image0024.jpg "clip_image002[4]")
![clip_image004[4]](http://www.scoremedia.com/wp-content/uploads/2010/06/clip_image0044.jpg "clip_image004[4]")
FOR IMMEDIATE RELEASE: JUNE 28th, 2010
Score Productions and Lexxec Corporation are pleased to announce that international powerhouses, Inter Milan FC and Panathinaikos FC will play in Toronto on Tuesday August 3rd, 2010 at 8:00 PM at the Rogers Centre. [BUY TICKETS] Both exciting clubs will bring some of the world’s most recognizable players, including several who have been representing their respective national teams in South Africa, to Toronto for an epic match-up never before seen on Canadian soil.
Inter Milan FC is one of the most storied franchises in Italy. In 2010, they completed an elusive Treble, winning the 2010 Champions League, Scudetto and Coppa Italia titles. This past season marked Inter Milan’s fifth consecutive Serie A title, giving the team a total of 18 Serie A championship wins under its belt. An internationally recognized soccer powerhouse, Inter is also the winner of 28 Coppa Italia events as well as 3 Champions League titles.
One of the oldest clubs in Greek soccer history, Panathinaikos FC is a storied franchise with an international following. Home to some of soccer’s most identifiable players, Panathinaikos FC has won 20 Greek Super League titles and 17 Greek Cups, including Greek Super League and Greek Cup wins this past season. This team is a force with which to be reckoned.
World renowned Inter Milan players include*:
MILITO, ZANETTI, ETO’O, SNEIJDER, LUCIO, STANKOVIC, BALOTELLI, JULIO CESAR, SAMUEL
The force behind the Panathinaikos powerhouse consists of*:
GILBERTO, KARAGOUNIS, CISSÉ, DARLAS, LETO, SALPINGIDIS, TZORVAS, NINIS
Tickets for this once in a lifetime opportunity to see these world class soccer superstars will go on sale on Wednesday, June 30th, 2010 at all Ticketmaster locations, online at www.ticketmaster.ca and will also be available by calling 416-870-8000. Ticket prices range from $40 to $225 plus applicable Ticketmaster charges.
*Individual player participation subject to change.
For more information, visit www.ClashoftheChampions.ca or contact:
Ken Cancellara
Lexxec Corporation
416-624-7173
kcancellara@rickettsharris.com
Sharon Lassman
Score Productions
416-977-6787 x2217
Cav. Rocco Lofranco
Lofranco Professional Corporation
416-919-1006
24
ScoreMobile and Budweiser Brew a Winner with “Bar Finder for ScoreMobile”
Cool new mobile experience on industry leading sports app lets fans across Canada find live sports at local bars satisfying their taste buds and sports needs
TORONTO, June 24th, 2010, Score Media Inc. (TSX: SCR) – We know you’re busy. We know you’re on the go. We know you love sports and we know you love hanging out with your friends. Enter Bar Finder for ScoreMobile brought to you by Budweiser. Launching in the midst of all of the South Africa 2010 excitement, Bar Finder for ScoreMobile is the new, pocket-size, social coordinator for sports fans across Canada.
An extension of The Score’s leading free mobile sports app, Bar Finder for ScoreMobile is a category first that pairs sports television listings with location-based information giving users a one-stop guide to:
- Robust television listings for live sporting events on all major TV networks
- Maps and distances to local bars across Canada where the games are available for viewing
- Highlighted bars participating in seasonal promotions
All of these features are available by simply downloading the latest version of ScoreMobile on either iPhone or BlackBerry® smartphones.
“Using a smartphone’s native geo-location technology, Bar Finder for ScoreMobile gives sports fans timely and context-relevant information,” says Dale Fallon, Director, Mobile, Score Media Inc. “Built on the proven success of ScoreMobile, Bar Finder will be the new best friend for a lot of sports fans on the move.”
An industry leading mobile application for BlackBerry, iPhone and Android smartphone devices, ScoreMobile has been a huge success in a short period of time. With over 50 million monthly page views and more than three and a half million downloads to date, ScoreMobile is the ultimate sports fan’s perfect wingman.
“We are thrilled about the launch of Bar Finder for ScoreMobile. We know that it’s going to tap into the lives of Canadian sports fans in a useful, user-friendly way,” says Matt Ramella, Sr. Manager, Media, Sponsorship & Digital Marketing, Labatt Breweries of Canada. “Budweiser looks to partner with leading mobile brands that can deliver innovation, scale and foot traffic to bar customers. By teaming up with ScoreMobile, we’ll be doing just that.”
UM Canada played a key role in identifying the potential partnership between ScoreMobile and Budweiser.
“We see Bar Finder for ScoreMobile to be a great solution to the challenge continuously presented to us by Budweiser to find innovative and relevant methods of providing excellent value to our consumers. Through integrating with The Score we feel like we have helped create a tool which can quickly be adopted into the daily lives of Canadian sports fans while seamlessly reinforcing Budweiser’s commitment to being a strong market leader and the overall King of Beers,” comments Ruben Jongstra, Supervisor, Digital Strategies, UM Canada.
For more information contact:
Sharon Lassman
Score Media Inc.
416-977-6787 x2217
Catherine Pringle
Budweiser
416-361-5247
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
About ScoreMobile
ScoreMobile includes a portfolio of innovative offerings including ScoreMobile for BlackBerry® smartphones, ScoreMobile iPhone Edition, ScoreMobile for Android, ScoreMobile FC, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.’s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.
About Budweiser
Budweiser has been the King of Beers since 1876, and is brewed naturally using only the finest ingredients, without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. www.budweiser.ca or www.facebook.com/budweisercanada
17
Budweiser Announces Score Media As Canadian Broadcast Partner of Bud House, A Groundbreaking Online Reality Series
Exclusive content airing on The Score features 32 FIFA World Cup™ fans from 32 countries all under one roof in South Africa
TORONTO, June 17, 2010 – Score Media and Budweiser today announce a partnership that brings exclusive Bud House programming to fans across Canada. A groundbreaking online reality series produced by Ridley Scott Productions, Bud House brings together 32 FIFA World Cup™ fans from 32 countries all under one roof in South Africa.
Budweiser, the “official beer” of the 2010 FIFA World Cup South Africa™, presents Bud House, where 32 passionate soccer fans from each of the 2010 FIFA World Cup™ qualifying countries live together in a house in Cape Town during the big event. But when their team is eliminated so are their chances of winning the ultimate prize – attending the 2010 FIFA World Cup™ final match and presenting the Budweiser Man Of The Match trophy to the winning player. Although Canada is not participating in the World Cup they still have solid representation at Bud House. Dan, the lucky Canadian soccer fan who is acting as the house bartender throughout the competition, will be the neutral go-to guy who all competitors turn to as they live through the drama of the World Cup.
“Bud House is an extremely exciting global initiative for Budweiser during this 2010 FIFA World Cup,” said Christine Hamilton, Associate Brand Manager, Budweiser. “We are so pleased to have The Score’s partnership to help us bring this experience to Canadian fans.”
As a Canadian broadcaster of the reality series, with exclusive content airing on the network, The Score will broadcast daily footage from the Bud House on The Score with each episode also appearing on theScore.com complimenting The Score’s extensive line-up of FIFA World Cup™ coverage. From The Score’s 10 pm FIFA World Cup™ Tonight show airing nightly to daily online features, from “Cabbie’s Journey to South Africa” to the recent launch of ScoreMobile FC, The Score is the dedicated source for everything soccer.
“We have a great relationship with Budweiser and when they came to us with the Bud House program, we both knew The Score was the right media partner for this type of FIFA World Cup™ programming,” says Greg Sansone, Vice President Television, Score Media Inc. “We’re pleased to offer it to our audience.”
The integration of the Bud House content was driven by UM Canada, who identified the station as a key potential partner on this initiative.
“Both in terms of its appeal to the guys that Budweiser is communicating with, and the tonality of the station, The Score provides an excellent opportunity to optimize this great asset in a really vibrant fashion,” says Chris Killeavy, V-P, Director, Communication Strategies, UM Canada.
Go to http://video.thescore.com/channels/budhouse to see it all for yourself!
For more information, contact:
Score Media Inc.
Sharon Lassman
Director, Communications
416-977-6787 x2217
Labatt
Catherine Pringle
416-361-5247
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
About Budweiser
Budweiser has been the King of Beers since 1876, and is brewed naturally using only the finest ingredients, without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. www.budweiser.ca or www.facebook.com/budweisercanada
10
#1 Sports App, ScoreMobile, Strikes Again With ScoreMobile FC
Just in time for 2010 FIFA World Cup™, soccer edition of free, addictive sports app now available
TORONTO, June 10th, 2010 – Score Media Inc. (TSX: SCR), home of The Score Television Network, theScore.com, Hardcore Sports Radio and ScoreMobile today announces the launch of ScoreMobile FC, a free, comprehensive source of information for world football fans around the globe.
Building on the success of ScoreMobile, the leading sports app in BlackBerry© App World™ worldwide and one of the leading apps in Apple’s App Store – and also recently launched for Android – ScoreMobile FC offers soccer fans:
- Live scores, stats and standings for more than 30 international soccer leagues from over 15 countries worldwide, growing to over 50 leagues by the kick-off of the 2010/2011 season
- Original video content such as The Score’s popular The Footy Show, multiplatform programming dedicated to covering all of the latest soccer news and highlights
- Interactive live blogs for every key game
- Breaking news, top stories and game odds
The Score’s original sports app, ScoreMobile, is the ultimate resource for the hardcore sports fan, providing fast and easy access to in-depth sports information for all major sports leagues. Recently named a “Top 10 Sports App” in Beckett Media’s Guide to Phone Apps and a “Top 20 free BlackBerry App” by PC Magazine since its initial launch in June 2009, ScoreMobile has quickly become the industry leader with more than 1.3 million monthly unique visitors and counting.
“The Score is a revolutionary sports media company who believes in technological innovation,” says Dale Fallon, Director, Mobile, Score Media Inc. “One of our key strategies is to invest in and promote mobile media and we know that the portability of content is extremely important to consumers worldwide. Sports fans have proven the worth of ScoreMobile by downloading it, using it and spreading the word. Now we’re taking that to the next level by releasing an app for dedicated soccer fans – just in time for the most incredible sporting event of the year, the 2010 FIFA World Cup™.”
Get your soccer fix today and join the club. Download ScoreMobile FC from BlackBerry© App World™ – and look for it in Apple’s App Store and Android Market in just days – or visit www.thescore.com/scoremobile/ to find out more.
For more information, contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
20
“Is There an Android Version of ScoreMobile Coming Soon? Please Say There Is!” says Dan, ScoreMobile Fan
Leading, addictive, free sports app on iPhone and BlackBerry now available for Android smartphones
TORONTO, May 20th, 2010 – Score Media Inc. (TSX: SCR), home of The Score Television Network, theScore.com and Hardcore Sports Radio, today announces the launch of ScoreMobile for Android, specifically designed for the Android platform. Just like existing versions of ScoreMobile, the Android version will provide:
· Up-to-the-minute sports scores, stats and standings of every major sports league
· A customizable home screen widget
· Original video content such as the ever popular The Footy Show, the hilarious sports comedy, The Break, and the irreverent web series, The Basketball Jones
· Interactive live blogs for every key game in every major sports league
· Breaking news, top stories and game odds
The only sports application to be voted a “Top 20 free BlackBerry App” by PC Magazine and the #1 Sports App in BlackBerry© App World™ worldwide, ScoreMobile for BlackBerry was launched in June 2009 and since then has become a must-have for sports fans. ScoreMobile iPhone Edition, launched in July 2008, has an international following and is currently a top sports application in Apple’s App Store in Canada. Combined, ScoreMobile for BlackBerry and ScoreMobile iPhone Edition generate more than 1.3 million monthly unique visitors.
“While developing for the Android platform, we received a groundswell of feedback from ScoreMobile fans asking us when we were going to launch,” says Dale Fallon, Director, Mobile, Score Media Inc. “ScoreMobile is a must-have for sports fans and has really become a viral success story because of its ease-of-use, breadth of sports coverage and personalization features.”
Get hooked today. Download ScoreMobile for Android from Android Market or visit www.thescore.com/scoremobile/ to find out more.
Stay tuned for more exciting ScoreMobile announcements!
For more information, contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
About ScoreMobile
ScoreMobile includes a portfolio of innovative offerings including ScoreMobile for BlackBerry® smartphones, ScoreMobile iPhone Edition, ScoreMobile for Android, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.’s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.
5
Gillette DRAFTED Returns – Season 2 Auditions for Canada’s Next Sportscaster Now Open
Check out DRAFTED.ca to find out more
TORONTO, May 5, 2010 – Score Media Inc. (TSX: SCR) and Gillette today announce that Gillette DRAFTED is back for a second season. The search is on for a winner of a one-year contract with Score Media as its newest multidimensional sportscaster, contributing to The Score, theScore.com and ScoreMobile, plus a one-year spokesperson contract with Gillette. Get ready as our Season 1 winner, Paul Brothers, heads across Canada to kick off Season 2.
“Thanks to Gillette DRAFTED, I’ve found my dream job. I went from being a small-town sports fan to becoming a big-time sportscaster and I have the competition to thank for that,” says Paul Brothers, Sportscaster, The Score. “Participating in Gillette DRAFTED was a life-changing experience and I encourage you to take part.”
This year the competition will be even more exciting than before. More finalists. More challenges. More sportscasting.
Drafted.ca, the official competition website, will give participants everything they need to know about Gillette DRAFTED 2: The Search for Canada’s Next Sportscaster as well as information about the three ways to get involved. Participants can:
- Register online at www.drafted.ca
- Mail in an entry to The Score
- Apply in person at one of the five live audition stops including
o May 7 – 8: Halifax (Mic Mac Mall)
o May 15 – 16: Toronto (The Eaton Centre)
o May 22 – 23: Winnipeg (St. Vital Centre)
o May 29 – 30: Calgary (Market Mall)
o June 5 – 6: Vancouver (Park Royal Shopping Centre)
“The search for Canada’s next sportscaster is about to begin and Gillette is thrilled to be helping contestants once again prepare for their big moment in the spotlight,” says Pam Baillie, P&G Beauty & Grooming ER Manager. “With innovative products like the new Gillette Fusion ProGlide and 100 years of experience, Gillette simply can’t be beat when the game is helping guys to look and be their best.”
All stages of Gillette DRAFTED 2: The Search for Canada’s Next Sportscaster will be featured as part of the upcoming reality series on The Score, scheduled to debut this Fall.
Draftees have until June 6th to submit their auditions. All details including footage from Season 1, FAQs and sportscasting “dos and don’ts” can be found at www.drafted.ca.
For additional details, contact:
Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
Pam Baillie, External Relations
Procter & Gamble Inc.
416-730-4135
baillie.pe@pg.com
Michael Margiotta
Porter Novelli
416-422-7161
michael.margiotta@porternovelli.com
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media’s primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V®, Olay®, Head & Shoulders®, Secret®, COVERGIRL®, Aussie®, Frederic Fekkai®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Clairol Nice ’n Easy®, Venus®, Gillette®, Old Spice®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.ca for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
4
The Score teams with t.o.night
IN CANADA
by Katie Bailey
As people tend to make their evening TV viewing decisions on the way home from work, Score Media is hoping to be front and centre when that decision is made, thanks to a new content-sharing partnership with free Toronto daily t.o.night, Susan Arthur, VP, marketing and brand strategy, Score Media, tells MiC.
The sportscaster has inked a new deal with the free evening paper to take over branding of its sports pages and distribute exclusive news content, created by its sports personalities. Score Media reporters will also discuss their t.o.night content on-air and via the brand’s social media properties.
The goal was to capture that evening commuter audience share, Arthur says.
"We wanted to advance the Score brand and because it’s a daily publication that is available while people are on their way home, that’s usually when people are making their tune-in decisions. So if we can be top of mind in the sports world at least, and we’ve got a particular live event on, or something that we want to draw their attention to, it’s great to be in situ: right place, right time."
The first issue featuring Score branding appeared Monday. T.o.night publisher John Cameron said in a release that the free evening paper – handed out in the city core to pedestrians – has approximately 190,000 readers.
