Press Releases

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NEW YORK, November 28^th, 2011 – Score Media Inc. (TSX: SCR) today announced a complete redesign of the ScoreMobile App for iPhone and iPod touch that lets you follow your favorite teams and fantasy players in real-time with customizable feeds and one-tap social sharing.

“ScoreMobile is an essential app for sports fans around the world,” says Dale Fallon, Vice President, Digital Products, Score Media Inc. “Now fans can take their sports experience to the next level with a uniquely tailored and enhanced user experience for iPhone and iPod touch.”
Features of the ScoreMobile App include:

• Enriched content: Over 15,000 players, 800 teams and 20 leagues and associations represented

• My Score: A rich personalized view to help you track your favorite teams and players in real-time
  • Create a customized scoreboard to track any team or player from any league
  • Organize and follow fantasy teams and players in real-time
  • Deep dive into player card profiles, which offer season stats, recent performances and photos
  • View favorite teams on one page for quick access to upcoming games, injuries, rosters and team news

• Notification Center integration: Access to all of your alerts using this new feature in iOS 5

• One-tap social sharing: Tweet or share on Facebook the latest team news or theScore.com blog posts 

• Blogs and video content: The best of theScore.com, including The Basketball Jones, Backhand Shelf, Getting Blanked, and The Footy Blog

The ScoreMobile App is available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore/.

The app was designed and developed in conjunction with web and mobile development firm and Score Media partner, NuLayer Inc.

For more information follow ScoreMobile on Twitter @scoremobile, visit www.scoremobile.com/iPhone or contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

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TORONTO, November 22^nd, 2011 – Score Media Inc. (TSX: SCR) today announces that The Score Fighting Series (SFS) will be partnering with Avant-Guard Promotions for the first professional MMA event in the history of Sarnia, Ontario. The card will take place Saturday, December 3^rd, 2011 at the RBC Centre and is scheduled for ten fights.

Two marquee match-ups have officially been confirmed with MMA veterans John Alessio and Ryan Healy slated to lock horns and Sarnia’s John Fraser set to take on submission master Travis Reddinger. The entire card will be streamed live on theScore.com with commentary by The Score Fighting Series’ broadcast team of Mauro Ranallo and Robin Black. The fights will also be replayed on theScore Television Network.

"The city of Sarnia has been waiting a long time to host an MMA card and it just wouldn’t be possible to put on such an amazing event without the help of The Score Fighting Series," says Woodrow James, CEO, Avant-Guard Promotions. “I am thrilled that fans from across the country and around the world will be able to see our homegrown athletes in action. December 3rd is a date you want to mark on your calendar.”

“We couldn’t be happier to be a part of this event. It offers a solid mix of veterans and rising stars in evenly matched fights,” says Brendan Fyfe, Director, The Score Fighting Series. “A number of guys on the card have fought in the Series before but they were always in someone else’s backyard. Fighters like John Fraser always come to entertain and it will be amazing to see him compete in front of a hometown crowd.”

MMA fans will be able to see two of the best fighters in the world not currently signed to a major U.S. promotion in the Healy-Alessio match-up. Always exciting to watch and incredibly well-rounded, Alessio’s record of 33-14 includes ten victories by TKO/KO and 15 via submission. Healy (19-9-1) has competed in Strikeforce and the WEC and is a member of Team Quest where he trains under MMA legend Matt Lindland and UFC® star Chael Sonnen. Like his twin brother Pat, Healy has solid skills on the ground but prefers to use his grappling prowess to keep fights standing.

Born and raised in Sarnia, John Fraser (9-3) has gone undefeated in all five of his SFS appearances and will look to make it six in a row at the expense of Travis Reddinger. Known for his relentless attacking style and dominant wrestling, Fraser will look to pressure his opponent until he sees an opening that could end Reddinger’s night. Reddinger (16-3) will be looking to spoil the local hero’s homecoming and has the ground game to match Fraser’s with over 60% of his victories coming by submission.

Tickets start at $40 and are available at the RBC Centre box office and online at www.rbccentresarnia.com.

For more information, please contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

About theScore Fighting Series

The Score Fighting Series is a mixed martial arts promotion operated by Score Fighting Inc., a wholly owned subsidiary of Score Media Inc. The Score Fighting Series (SFS) features fighters from North America and beyond with the focus on showcasing both established veterans and the sport’s best young athletes. The primary objectives of the series are to deliver evenly matched, exciting fights and to help fighters maximize their career potential. The Series can currently be seen on theScore on Tuesdays at 7:30 pm ET and Saturdays at 1pm ET. Individual fights are also available under the MMA section on theScore.com.

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TORONTO, October 27^th, 2011 – Score Media Inc. (TSX: SCR) today announces that it has secured the television and digital rights to the Emirates Australian Open with live coverage beginning November 9^th. Featuring some of the world’s top ranked players including Tiger Woods, Adam Scott, Jason Day, Greg Norman and Dustin Johnson, this 4-day event takes place at The Lakes Golf Club, one of Sydney’s most renowned golf clubs.

theScore’s exclusive broadcast schedule includes live coverage on:

• Wednesday, November 9^th from 8pm – 1am
• Thursday, November 10^th from 8pm – 1am
• Friday, November 11^th from 10pm – 1am
• Saturday, November 12^th from 9pm – 1am

theScore will also replay the final round on Sunday, November 13^th from 8am – 1pm.

“The Emirates Australian Open is one of the world’s oldest national golf opens and this year’s tournament, featuring some of golf’s most notable names, will be a highlight for golf fans,” says Greg Sansone, Vice President, Broadcast Operations, Score Media Inc.

Catch live coverage of the event on theScore Television Network, theScore.com and ScoreMobile beginning November 9^th.

Twitter: @theScore

For more information contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

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TORONTO, October 26^th, 2011 – Score Media Inc. (TSX: SCR), today announces the launch of THE PROJECT – where Laurence Payne and Ethan Cole, two sports fans and “general nobodies” track down their sports heroes. They don’t do handshakes and sit down interviews – they’ve created a sports bucket list and they’re crossing off their insane ideas one by one.

“THE PROJECT is the epitome of sports hero fanaticism at its best,” says Colin McRae, Director, Creative Content and Brand Integration, theScore. “It takes an inside look at everything you ever wanted to know about your favourite retired athletes through the wacky journey of two die-hard, persistent fans.”

Why ask Otis Nixon about the 1992 World Series bunt when you could reenact it with him? Why talk to Buster Douglas about boxing when you could just pay him to fight you? Confused about what direction to take your life in? Go and ask the Ultimate Warrior, the all knowing wrestler and life philosopher what to do. That’s what Laurence and Ethan did. They make the impossible possible and try to avoid killing each other while doing it. Raw, gritty, and nothing but real, THE PROJECT blurs the line between fan and athlete and puts lost legends in situations you’ve never seen before.

Tune in November 8^th at 11pm ET for the outrageous premiere of THE PROJECT. To get a glimpse of some of Ethan and Laurence’s adventures click here: www.thisistheproject.com.

For more information, follow THE PROJECT on Twitter @ http://twitter.com/#!/the__project, visit http://video.thescore.com/channels/the-project or contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

OR

Laurence Payne

Head of Sales

Circle Productions

647-286-7578

laurencepayne@gmail.com

OR

Ethan Cole

Copywriter

DDB

416-302-3713

ethancole44@gmail.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

http://bit.ly/nCLhSF

TORONTO, October 20th, 2011 – Score Media Inc. (TSX: SCR) today announced its financial results for the fourth quarter and year ended August 31, 2011:

• Revenue for the year ended August 31, 2011 increased by $3.9 million to $47.7 million compared to $43.8 million in the year ended August 31, 2010.  Revenue increased across the Company’s TV and digital media platforms.

• EBITDA for the year ended August 31, 2011 increased by $1.1 million, to $7.9 million compared to $6.8 million in the prior year (excluding the impact of the $0.8 million CRTC Part II fee reversal in fiscal 2010)

• Fourth quarter revenue increased by $1.1 million to $11.6 million compared to $10.5 million in the prior year.  Fourth quarter EBITDA was $1.9 million compared to $1.4 million in the prior year.

“2011 was a great year for Score Media” says John Levy, Chairman & CEO, Score Media Inc. “theScore Television Network had its strongest year ever and our digital platforms have experienced explosive growth with ScoreMobile now ranking as one of the top three sports apps in North America. ”

• On September 16^th, 2010, Score Media Ventures acquired 20% of NuLayer Inc. (“NuLayer”), a mobile and web development firm. The deal with NuLayer, creators of theScore iPad Edition, brings increased technology development capabilities to Score Media.

• Effective January 2011, Score Media and WWE expanded their partnership with a multi-year agreement. The deal builds on Score Media and WWE’s existing television relationship to include online, mobile and VOD rights. In addition, theScore and WWE are working together to bring new original WWE content to Canadians across all platforms.

• On May 12^th, 2011, the Company acquired SportsTap, a US based mobile sports application. The combined monthly audience of ScoreMobile and SportsTap ranks 3rd behind the mobile sports applications of ESPN and Yahoo!, ahead of competitors FOX and CBS according to comScore’s MobiLens™ May 2011 ranking of mobile sports application audiences in the United States.

• theScore Fighting Series hosted Mississauga’s first mixed martial arts event on June 10^th, 2011. The card took place at The Hershey Centre and the main event pitted top Canadian prospect Jordan Mein against Dream Welterweight Champion Marius Zaromskis.

• On June 30^th, 2011, the Company announced the launch of the Spanish edition of ScoreMobile FC

• On July 5^th, 2011, the Company announced the launch of an optimized application for the BlackBerry® PlayBook™ tablet providing sports fans with access to real-time scores, stats, news, live blogs and original video

• In Fiscal 2011 the ScoreMobile group of applications achieved over three million monthly unique users and delivered over 170 million page views in peak months

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.  Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-looking (safe harbour) statement

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes", "plans", "expects" or "intends" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

FOURTH QUARTER RESULTS

The following tables reconcile net income to EBITDA:

Three Three

months ended months ended

August 31, 2011 August 31, 2010

Net income (loss) for the period $ (316) $ 1,100

Less:

Future income tax recovery – 1,020

Add back:

Depreciation and amortization 1,711 1,188

Interest expense, net 172 174

Investment loss 17 -

Future income tax expense 354 -

EBITDA $ 1,938 $ 1,442

Year ended Year ended

August 31, August 31,

2011 2010

Net income for the period $ 1,478 $ 2,494

Add back:

Depreciation and amortization 5,025 4,352

Interest expense, net 548 622

Investment loss (gain) 14 (18)

Income tax expense 823 169

EBITDA $ 7,888 $ 7,619

The following selected quarterly financial data of the Corporation relates to the eight quarters ended August 31, 2011.

The Company’s revenues have historically reflected a seasonality trend, with the third quarter (ending May 31^st) being the strongest, followed by the first quarter (ending November 30^th), the fourth quarter (ending August 31^st), and finally the second quarter (ending February 28^th). This seasonality reflects general trends for sports media advertising, which in turn reflects the schedules (particularly the playoffs) of the major North American sports leagues.

Want to connect with Score Media?

For more information, contact:

Tom Hearne

Chief Financial Officer

Score Media Inc.

416-977-6787 x2206

thearne@scoremedia.com

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

TORONTO, September 30th, 2011 – A showdown between two high octane welterweights has been added as the co-main event to the Score Fighting Series October card in Hamilton, Ontario. Seasoned veteran Dan “The Handler” Hornbuckle will face off against current DREAM welterweight champion Marius Zaromskis. In a previously announced match-up, Canadian MMA icon Joe “El Dirte” Doerksen takes on Bellator veteran Brett Cooper in the other half of the co- main event.

Hornbuckle (22-5) is making his debut in the Score Fighting Series but has appeared multiple times on theScore TV network in various MMA promotions including Hardcore Championship Fighting, Bodog Fight and Bellator. Known for his trademark “Warhawk” hairstyle and highlight reel finishes, Hornbuckle rose to international prominence in 2009 with wins over Akihiro Gono and Nick Thompson in Sengoku. His headkick KO over Gono has been a staple of MMA highlight reels for the past two years. Hornbuckle also made the finals of Bellator’s Season Two Welterweight Tournament before succumbing to current champion Ben Askren.

Ironically, Zaromskis’ (15-6) breakthrough performance also came in Japan with 2009′s KO of the Year against Jason High in the finals of DREAM’s Welterweight Grand Prix. This will be Zaromskis’ second appearance in the Score Fighting Series after a close decision loss to Jordan Mein in June. Since then Zaromskis returned to Japan and successfully defeated welterweight challenger Eiji Ishikawa in DREAM. He is still considered one of the sport’s most exciting and dangerous fighters and holds notable victories over Hayato Sakurai, Ross Pointon and Kazushi Sakuraba.

One match-up was also lost from the card.  A proposed bout between Wagnney Fabiano and PRIDE veteran Luiz “Buscape” Firmino was scrapped when Fabiano suffered an injury during training.  Fabiano has asked for the match to be moved to the next Score Fighting Series event.

Tickets for the October 14th event at Hamilton Place Theatre will range from $30 to $65 and are on sale now through ticketmaster.ca and the Copps Coliseum box office.   The event will be shown live on theScore.com and air on theScore Television Network via tape delay.

For more information or for media credentials, please contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

About the Score Fighting Series

The Score Fighting Series is a mixed martial arts promotion operated by Score Fighting Inc., a wholly owned subsidiary of Score Media Inc. The series features fighters from North America and beyond with the focus on showcasing both established veterans and the sport’s best young athletes.  The primary objectives of the series are to deliver evenly matched, exciting fights and to help fighters maximize their career potential.  The Series can currently be seen on theScore TV network on Tuesdays at 7:30 pm ET and Thursdays at 4 pm ET.   Individual fights are also available under the MMA section on theScore.com.

Former pro and popular writer joins theScore’s new hockey blog, Backhand Shelf

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TORONTO, September 30th, 2011 – Score Media Inc. (TSX: SCR), today announces that hockey pro turned writer, Justin Bourne, has officially joined theScore. Son of Bob Bourne – who won 4 Stanley Cups with the Islanders in the 80’s – Justin brings a great combination of player insight, irreverence and humour to theScore’s soon-to-be launched hockey blog, Backhand Shelf. A frequent contributor to Yahoo!’s Puck Daddy Blog, USA Today and The Hockey News, he is one the select few high-level athletes who has made a successful transition to sports writing.

“I’m just truly pumped to take this opportunity and run with it,” says Justin. “The team at theScore has given me the chance to create the very site I’ve been scheming in my head for a while now. It should have a pretty unique flavour.”

The blog, which launches October 3rd, will also include contributions from Ryan Lambert (Puck Daddy), Cam Charron (SBnation) and original video from Down Goes Brown/Bloge Salming.

“theScore is ecstatic to add this great writer to its blogging roster,” says Joe Ross, theScore’s Director of Content. “He’ll bring the same unique style and insight that made him a standout at Yahoo.”

For additional details, contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
slassman@scoremedia.com

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

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TORONTO, September 27th, 2011 – Score Media Inc. (TSX: SCR) today announces that the popular blog and podcast, The Basketball Jones (TBJ), recently won the “Best Podcast Award” at the fourth annual Blogs with Balls (BWB4) event held this past weekend in New York City.

Known as the leading source for entertaining commentary, unconventional interviews and hilarious viral videos, TBJ was recognized for their undeniable talent. And, up against stiff competition – including The BS Report, The Dan Patrick Show, House of Punte, The Rich Eisen Podcast and The Solid Verbal – they still managed to take home the top prize.

TBJ was also nominated for several other awards including:

• A “Best Sportswriter- Humor” nomination for Trey Kerby
• A “Best Studio Personality” nomination for J. E. Skeets
• A “Rising Star in Media” nomination for Tas Melas and J. E. Skeets
• A “Best Sports Media Tweeter” nomination for J. E. Skeets

For more information on The Basketball Jones, visit: http://blogs.thescore.com/tbj/

For more information on Blogs with Balls, visit: http://blogswithballs.com/

For additional details:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

Hilarious college football comedy airs Fridays on theScore beginning September 23rd

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TORONTO, September 23rd, 2011 – Score Media Inc. (TSX: SCR) today adds the hilarious college football comedy, Blue Mountain State, to its fall lineup. Airing Friday nights on theScore, the comedy tells the story of three college freshmen attending the fictional college, Blue Mountain State, and their quest to adjust to college life while navigating the world of football, sex and girls.

The hit television show produced by Lionsgate Television and Robbins’ Varsity Pictures – which originally premiered on Spike TV in January of 2010 – stars Darin Brooks, Alan Ritchson and Ed Marinaro and also features Denise Richards in Season 2.

“Adding Blue Mountain State to our lineup gives our viewers yet another opportunity to be entertained on theScore,” says Greg Sansone, Vice President, Broadcast Operations, Score Media Inc. “We look forward to bringing this hilarious sports comedy to our viewers this fall.”

For more information on Blue Mountain State, visit: http://bit.ly/qKz3QS.

For more information on theScore, visit: www.scoremedia.com.

For additional details, contact:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
slassman@scoremedia.com

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

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TORONTO, September 21^st, 2011 – Score Media Inc. (TSX: SCR) today announces that the main event is now set for theScore Fighting Series (SFS) October 14^th card at the Hamilton Place Theatre. Canada’s most experienced mixed martial artist Joe “El Dirte” Doerksen will take on hard-hitting Bellator veteran Brett Cooper in a middleweight showdown. Two other fights have also been approved with Lyndon Whitlock set to take on Tristan Johnson and Eric Moon facing Rory McDonell.

Doerksen (47-15) has competed in many of the world’s biggest MMA organizations and is a nine-time UFC® veteran. He is coming off a win over Luigi Fioravanti in a slugfest at the June 10^th SFS event in Mississauga.

Cooper (14-7) is one of the middleweight division’s most exciting young fighters and is the definition of a knockout artist with his last nine wins coming via KO or TKO. He trains out of California’s Reign Training Center alongside Mark Munoz, Jake Ellenberger, Emanuel Newton, Jason “Mayhem” Miller and Krzysztof Soszynski. Fresh off a victory over Valdir Araujo on Saturday’s Bellator 50 event, Cooper knows he will be in tough against Doerksen but will look to press the action. "Joe is a really experienced veteran with good skills,” says Cooper. “But I am still going to go in there and look for the finish like I always do."

The Whitlock-Johnson match-up has many buzzing about a potential “Fight of the Night” candidate. Johnson fights out of Halifax and is renowned for his slick boxing skills. He is coming off a hard fought victory over Whitlock’s Iron Tiger teammate Will Romero at the last Score Fighting Series event.  Whitlock (5-1) is on a three fight win streak where none of his opponents have made it out of the first round. His last victory came via TKO over Jason McKay by virtue of a series of brutal leg kicks. A Hamilton native, Whitlock has competed on the city’s two previous MMA cards and is looking to keep his perfect home turf record intact.

One fighter will go above .500 and one will go below when Eric “The Monster” Moon (6-6) meets Rory McDonell (5-5). Moon fights out of Detroit’s Mash Fight Team and has won his last two fights. McDonell fights out of Pura BJJ in Hamilton and Mississauga’s Evolution MMA. All five of his victories have come via submission.

Tickets for the October 14th event at Hamilton Place Theatre will range from $30 to $65 and are on sale now through ticketmaster.ca and the Copps Coliseum box office.   The event will be shown live on theScore.com and air on theScore Television Network via tape delay.

For more information or for media credentials, please contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

About theScore Fighting Series

theScore Fighting Series is a mixed martial arts promotion operated by Score Fighting Inc., a wholly owned subsidiary of Score Media Inc. theScore Fighting Series (SFS) features fighters from North America and beyond with the focus on showcasing both established veterans and the sport’s best young athletes. The primary objectives of the series are to deliver evenly matched, exciting fights and to help fighters maximize their career potential. The Series can currently be seen on theScore on Tuesdays at 7:30 pm ET and Thursdays at 4 pm ET. Individual fights are also available under the MMA section on theScore.com.