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TORONTO, September 14^th, 2011 – Score Media Inc. (TSX: SCR) today announces that theScore Fighting Series (SFS) will be coming to Hamilton on Friday, October 14^th at the Hamilton Place Theatre.  The event will be headlined by Canada’s most experienced mixed martial artist Joe “El Dirte” Doerksen who sports over 60 professional fights including notable wins over Tom Lawlor, Patrick Cote, Ed Herman and Chris Leben.  Doerksen (47-15) has competed in many of the world’s biggest MMA organizations including the UFC®, WEC, IFL, Sengoku and DEEP and is coming off a win over fellow UFC veteran Luigi Fioravanti during the recent June 10^th SFS event in Mississauga.

MMA fans can look forward to seeing some of the sport’s best young fighters compete alongside established MMA veterans. Fighters scheduled to appear include Will Romero, Tristan Johnson, Shane Campbell, Misha Cirkunov, Alex Ricci and Rory McDonell. Opponents for all are pending approval with the Ontario Athletics Commission and will be announced shortly.

The October 14^th event will be shown live on theScore.com and air on theScore Television Network via tape delay. Tickets will range from $30 to $65 and will go on sale on Friday, September 16^th through ticketmaster.ca and the Copps Coliseum box office.

For more information, please contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

About theScore Fighting Series

theScore Fighting Series is a mixed martial arts promotion operated by Score Fighting Inc., a wholly owned subsidiary of Score Media Inc. theScore Fighting Series (SFS) features fighters from North America and beyond with the focus on showcasing both established veterans and the sport’s best young athletes. The primary objectives of the series are to deliver evenly matched, exciting fights and to help fighters maximize their career potential. The Series can currently be seen on theScore on Tuesdays at 7:30 pm ET and Thursdays at 4 pm ET. Individual fights are also available under the MMA section on theScore.com.

Toronto, Canada – September 13^th, 2011 – MuayThai Premier League (MPL) announced today that it signed a distribution agreement with a Canada-based sports media company, theScore Television Network (“theScore”) to bring world-class MuayThai to Canadian fans. theScore is the first major television network to air MuayThai in Canada.

“theScore is excited about the addition of MuayThai Premier League programming to our network. With six events and “Into the Fire”, MPL’s documentary series that takes an inside look at its fighters, fans will have access to world-class MuayThai content,” says Greg Sansone, Vice President, Broadcast Operations, theScore.

The first MPL event, “Stars & Stripes” is scheduled to air on September 13^th, 2011 at 8 pm EST for theScore’s 6.8 million Canadian television audience. The event will feature such MuayThai legends as Buakaw, Julie Kitchen, Nathan Corbett and Baxter Humby, as well as upcoming talents, such as Artem Levin, Nieky Holzken, Valentina Shevchenko, Simon Marcus and many others, representing 15 countries in all.

“It is a great opportunity for fans of the sport, and martial arts fans to see the world’s best fighters competing in a transparent league format to become champion of the World. We see theScore as the most progressive, forward-thinking organization that will help grow our brand and fan base, and, therefore, are very excited about this new venture,” said Clifton Brown, President and CEO, MPL.

About Score Media

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

About MuayThai and the MuayThai Premier League (MPL)

MuayThai, also known as Thai boxing, is an extremely effective and lethal form of martial arts utilizing punches, kicks, knees, and elbows.  Originally practiced in the once closed society of Thailand, MuayThai has always flourished in the Asian region and has seen a dramatic increase in international participation over the last 30 years – from the development of professional fighters, to executives incorporating this form of martial arts into their workout routines.
The MPL is a structured league format comprised of five weight divisions – four male, one female – where fighters must earn their place in the finals. With eight competitors in each division, the fighters are split into two pools. In the Round Robin stage, each fighter faces the other three competitors in their group, earning three points for a knockout victory, two points for a decision victory, and one point for a draw. At the conclusion of the Round Robin stage, the top two fighters in each Group will advance to the elimination stage, where the top fighter in Group A will compete against the second place fighter in Group B and vice versa. The winners of these semi-final matches will then advance to the finals to compete for the MPL and WMC World Championships in their respective weight classes. At the conclusion of the season, athletes who advanced to the elimination stage will remain for season two, the following September. Fighters who do not advance to the elimination stage will be replaced with new competitors drafted by the league to compete in the upcoming season.

For more information on the league, an overview of the competitors and to purchase event tickets, visit www.TheMPL.tv or www.facebook.com/TheMPL.tv

Media Inquiries:

Irena Boostani

ARKAT consulting for MPL

irena@arkatconsulting.com

858-414-1136

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TORONTO, September 13^th, 2011 – Score Media Inc. (TSX: SCR), creators of ScoreMobile®, a leading ad-supported sports app across all major smartphone and tablet platforms, today announces the establishment of a sales office in New York and the appointment of Ethan Ross to the position of Vice President of Digital Sales. In this role, Ethan will be responsible for the development and execution of Score Media’s U.S. digital media sales strategy.

Ethan is a recognized leader in mobile advertising sales. His extensive sales background includes roles with Millennial Media as Vice President, Mobile Advertising Sales and XOS Sports as Vice President, Digital Sales. Ethan has a strong track record of delivering creative integrated solutions for clients and has been responsible for the development and growth of several high performance digital sales teams.

“The growth of our ScoreMobile platform in the United States has been explosive and requires a dedicated advertising sales force,” says John Levy, Chairman & CEO, Score Media Inc. “Through our extensive search, we have identified Ethan as the perfect candidate to lead our U.S. sales group and we want to take this as an opportunity to officially welcome him to our team.”

Score Media recently acquired rival sports app, SportsTap, and its monthly audience combined with that of ScoreMobile, currently ranks 3rd behind sports applications ESPN and Yahoo! and ahead of competitors FOX and CBS according to comScore’s MobiLens™ July 2011[1] ranking of mobile sports application audiences in the United States.

“ScoreMobile’s U.S. user penetration is very compelling,” says Ethan Ross, Vice President, Digital Sales, Score Media Inc. “As the U.S. mobile market continues to expand, the company’s ability to deliver highly customized and dynamic sports content to users on their personal devices presents marketers with a unique and cost effective way to reach a targeted audience. I’m excited to join the team to grow and effectively monetize this emerging platform.”

For additional details, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

[1] Source: comScore Inc, MobilLens US, July 2011 (3 Month Avg.), Potential reach with duplication, Mobile Brands: News – Sports – Application

TORONTO, August 22nd, 2011 – Score Media Inc. (TSX: SCR) today announces its NCAA Thursday night football lineup. Starting September 1^st, Thursday nights on theScore will feature some of the best match-ups in college football.

“This year’s lineup of NCAA football games is second to none,” says Greg Sansone, Vice President, Broadcast Operations, Score Media Inc. “We’re proud to be continuing our tradition of bringing the best college football action to NCAA fans across Canada.”

theScore’s NCAA football lineup includes:

· September 1st UNLV @ Wisconsin 8:00 PM

· September 8th Arizona @ Oklahoma State 8:00 PM

· September 15th LSU @ Mississippi State 8:00 PM

· September 22nd North Carolina State @ Cincinnati 8:00 PM

· September 29th South Florida @ Pittsburgh 8:00 PM

· October 6th California @ Oregon 9:00 PM

· October 13th USC @ California 9:00 PM

· October 20th UCLA @ Arizona 9:00 PM

· October 27th Virginia @ Miami 8:00 PM

· November 3rd Florida State @ Boston College 8:00 PM

· *November 10th Virginia Tech @ Georgia Tech 8:00 PM

· *November 17th North Carolina @ Virginia Tech 8:00 PM

· *November 24th Texas @ Texas A&M 8:00 PM

· *December 1st West Virginia @ South Florida 8:00 PM

Please note all games are EST time zone.

*Match-up subject to change

theScore will also broadcast the South Carolina-Georgia game on Saturday, September 10th at 4:30pm.

For more information, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

TORONTO, August 15th, 2011 – Score Media Inc. (TSX: SCR), today announces the 100th episode and one-year anniversary of theScore Music Series, a unique music series hosted by theScore that focuses on popular musicians’ passion for pro sports . The 100^th episode of the series, released today, features Megadeth front-man Dave Mustaine discussing his humble beginnings hustling fans at drag racing events and how his martial arts skills recently came in handy in an encounter with a surly fan.

Since its inception, theScore Music Series has engaged sports fans and music junkies alike. In July of 2010, theScore’s content team attended a Montreal music festival, Heavy MTL, to film segments for a feature on NHL goalie masks. Following conversations with Dave Mustaine of Megadeth, Rob Zombie and members of the band KoRn, the crew determined that they could fill a void in music by talking sports with musicians, allowing for unique insight into the group.

Since then, theScore Music Series has featured August 2011 Rolling Stone cover competition winners, the Sheepdogs, Seattle grunge legends, Alice in Chains, Rob Halford of Judas Priest and cult indie rock collective, Broken Social Scene to name a few.

“When it comes to sourcing interviews, a band’s stature in the industry or genre of music is secondary to the passionate sports stories they tell,” says Derek Snider, Manager of Content and Entertainment, theScore. “We know we’ve achieved what we set out to do when the artist or musicians rip on us for the failures of our favourite teams. That’s when it’s no longer rock star vs. reporter, but two sports fans busting each other’s chops.”

Over the past year, theScore Music Series has become increasingly popular, sparking widespread discussions about sports and music on both social and traditional media sites. Segments and archives of theScore Music Series are available at www.thescore.com/music.

For more information, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

TORONTO, July 14th, 2011 – Score Media Inc. (TSX: SCR), home of ScoreMobile®, a leading ad-supported sports app across all major smartphone platforms, today announces the appointment of Lars Laakes, Director of Software Engineering, to its digital products team.

With over twenty years of industry experience, Lars has held various positions at Logitech, Microsoft and ADP and was a co-founder of ObjectArts Inc. Through his various roles, he has garnered leadership experience in software development, business and technical architecture, process and delivery governance and team building.

Most recently, in his role at Logitech as Director of Software Engineering, he led the software services and client development teams in the Digital Home Group.  These teams developed the next generation Digital Home services platform enabling Logitech to deliver the latest line of Harmony Remote Controls and the first GoogleTV device – the Logitech Revue. His teams developed platform services that enable content based control, building on the convergence of entertainment on internet streaming content services, connected TVs and mobile devices.

“We are extremely pleased to be adding Lars to our team,” says Dale Fallon, Vice President, Digital Products, Score Media Inc. “We will continue to work with our world-class development partners and by adding Lars we are well positioned to take our in-house engineering capabilities to a similar level.”

For additional details, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 280 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

TORONTO, July 14th, 2011 – Score Media Inc. (TSX: SCR) today announced its financial results for the third quarter ended May 31, 2011:

· Revenue for the quarter ended May 31, 2011 increased by $1.2 million to $13.2 million compared to $12.0 million in the quarter ended May 31, 2010

· EBITDA for the quarter ended May 31, 2011 increased by $0.3 million to $2.2 million compared to $1.9 million in the quarter ended May 31, 2010

· Net income for the quarter ended May 31, 2011 was $0.7 million compared to the net income of $0.6 million in the quarter ended May 31, 2010

“Q3 was another strong quarter of growth for Score Media," says John Levy, Chairman & CEO, Score Media Inc.  "Our core television operations continue to perform very well.  In addition, with the rapid organic growth of ScoreMobile and our acquisition of SportsTap, we are making significant strides in the expansion of our digital media business, particularly in the United States."

· On May 12th, 2011, the Company acquired SportsTap, a US based mobile sports application, to reinforce the Company’s position as a definitive market leader in smartphone sports apps.  The combined monthly audience of ScoreMobile and SportsTap ranks 3rd behind Sports Applications ESPN and Yahoo!, ahead of competitors FOX and CBS according to comScore’s MobiLens™ May 2011[1] ranking of mobile sports application audiences in the United States.

· theScore Fighting Series hosted Mississauga’s first mixed martial arts event on June 10th, 2011. The card took place at The Hershey Centre and the main event pitted top Canadian prospect Jordan Mein against Dream Welterweight Champion Marius Zaromskis.

· The Company and Gillette announced that Gillette DRAFTED: The Search for Canada’s Next Sportscaster will be returning for Season 3.  This season will be bigger and better than ever, filled with exciting new challenges and special guests.  Just like previous winners Brent Furtney and Paul Brothers, the Season 3 winner will be crowned with a one-year contract as the Company’s newest sportscaster contributing to theScore Television Network, theScore.com, ScoreMobile and theScore Satellite Radio, plus a one-year spokesperson contract with Gillette.

· The Company and World Wrestling Entertainment (“WWE”) expanded their partnership with a multi-year agreement that will bring more high-energy WWE content than ever before to fans across Canada. The unprecedented deal builds on the Company’s and WWE’s already successful, exclusive television relationship to include online, mobile and VOD rights. In addition, the Company and WWE will work together to bring new original WWE content to Canadians across all platforms.

About Score Media Inc.

Score Media Inc. is a media company committed to delivering interactive and authentic sports entertainment. The Company’s primary asset, theScore Television Network, is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com, theScore iPad Edition and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-looking (safe harbour) statement

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes", "plans", "expects" or "intends" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

FISCAL YEAR RESULTS

The following tables reconcile net income to EBITDA:

Three months ended Three months ended

May 31, 2011 May 31, 2010

(000′s) (000′s)

Net income for the period $ 748 $ 568

Add back:

Depreciation and amortization 1,198 1,115

Interest expense, net 139 146

Gain on sale of investment – (18)

Investment loss 21 -

Income tax expense 129 105

EBITDA $ 2,235 $ 1,916

Nine months ended Nine months ended May 31, 2011 May 31, 2010

(000′s) (000′s)

Net income for the period $ 1,795 $ 1,393

Add back:

Depreciation and amortization 3,314 3,164

Interest expense, net 376 449

Gain on sale of investment – (18)

Investment income (4) -

Income tax expense 469 1,189

EBITDA $ 5,950 $ 6,177

The following selected quarterly financial data of the Corporation relates to the eight quarters ended May 31, 2011.

The Company’s revenues have historically reflected a seasonality trend, with the third quarter (ending May 31^st) being the strongest, followed by the first quarter (ending November 30^th), the fourth quarter (ending August 31^st), and finally the second quarter (ending February 28^th). This seasonality reflects general trends for sports media advertising, which in turn reflects the schedules (particularly the playoffs) of the major North American sports leagues.

Want to connect with Score Media?

For more information, contact:

Tom Hearne

Chief Financial Officer

Score Media Inc.

416-977-6787 x2206

thearne@scoremedia.com

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

[1] Source: comScore Inc, MobilLens US, May 2011 (3 Month Avg.), Potential reach with duplication, Mobile Brands: News – Sports – Application

TORONTO, July 11, 2011 – Score Media Inc. (TSX: SCR) and Gillette today announce that the ten lucky finalists in Gillette DRAFTED 3 – The Search for Canada’s Next Sportscaster have been selected. From April 30^th – May 29^th, thousands of applicants from across the nation auditioned in-person, mailed in entries or submitted audition videos online all with one goal in mind – to be Canada’s next sportscaster contributing to theScore Television Network, ScoreMobile, theScore.com and theScore Satellite Radio while also striving to win a one-year spokesperson contract with Gillette.

The wait is now over for ten contestants who get the opportunity to strut their stuff for all of Canada beginning September 26^th on theScore.

“Now that we’re in our 3^rd season, we have an even more diverse group of finalists than ever before,” says Greg Sansone, Vice President, Television, Score Media Inc. “Both our season 1 winner, Paul Brothers, and our season 2 winner, Brent Furtney, are making their mark in the industry and we’re eager to see who from this group will get that chance.”

The ten lucky finalists are:

• London’s Jacqueline Redmond – an on-air radio personality and an all around “guy’s girl”
• Calgary’s Mohammed Hammoud – a sports junkie with world class knowledge nicknamed “stat boy” in high school
• Ajax’s Ryan Long – the self-professed “hardest worker in the Canadian entertainment industry” who is both a founding member of a ska/punk band as well a stand-up comic
• New Westminster’s Peter Brown – an energetic film buff with strong debate and interview tactics
• Halifax’s Michael John McLeod – a former janitor and onstage theme park entertainer with years of experience in theatre and film
• Toronto’s Spencer Cathcart – a tenacious 18-year-old with broadcast experience and an engaging personality
• Calgary’s Rochelle Loewen (Scott) – a recent radio, television and broadcast news grad with WWE experience
• Kitchener’s Alex Ernst – an athlete who believes the key ingredient in a really great sportscast is more than just stats, it’s all about humour
• Toronto’s Rohan Ramsay – a Grenada-raised sports nerd who kept up with what was happening in North America by becoming a fervent news junkie
• Oakville’s Elli Paras – a go-getter with a broadcasting background whose sporting interests include tae kwon do and archery

“We’ve assembled an impressive line-up of finalists for Drafted 3 and there’s no doubt that this will be a competitive third season,” said Chris Lamb, Gillette Brand Manager. “It will be exciting to see how the competition unfolds and who manages to step up when the pressure is on. Make no mistake, it will take a winning combination of talent and confidence to become Canada’s next sportscaster. Good luck to our 10 finalists!”

For additional details visit www.drafted.ca or contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

Pam Baillie, External Relations

Procter & Gamble Inc.
416-730-4135
baillie.pe@pg.com

Michael Margiotta

Porter Novelli
416-422-7161
michael.margiotta@porternovelli.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com, theScore iPad Edition and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

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TORONTO, July 5th, 2011 – Score Media Inc. (TSX: SCR), home of ScoreMobile®, the leading sports app worldwide in BlackBerry App World^TM – and a leading ad-supported sports app across all major smartphone platforms – today announced the launch of an optimized application for the BlackBerry® PlayBook^TM tablet. It will provide sports fans with access to real-time scores, stats, news, live blogs and original video.

The perfect sidekick for sports fans, the app offers features for TV companion viewing including interactive live blogs and Twitter streams of sporting events. The BlackBerry PlayBook version of the ScoreMobile app is designed specifically for the tablet form factor and features full support for both portrait and landscape modes.

“ScoreMobile for BlackBerry smartphones launched two years ago,” says Dale Fallon, Vice President, Digital Products, Score Media Inc. “Due to the overwhelming success to date it was clear that an app for the BlackBerry PlayBook tablet was an essential part of our mobile strategy.”

“The BlackBerry PlayBook is elegant and powerful, which is very much how we think of ScoreMobile,” says Fallon. “Our fans have extremely high standards in terms of usability, and we’ve worked hard to deliver a stunning overall experience on this exciting new platform.”

Built from the ground up for the BlackBerry PlayBook using HTML 5 and the BlackBerry WebWorks SDK for Tablet OS, ScoreMobile is a comprehensive multi-sport app covering top worldwide leagues including MLB, NFL, NBA, NHL, EPL and PGA.

“ScoreMobile applications have found great success on the BlackBerry platform and we are excited about the launch of the ScoreMobile application for the BlackBerry PlayBook,” said Tyler Lessard, Vice President of BlackBerry Global Alliances and Developer Relations at RIM. “With real-time updates, interactive features and original video, the application is optimized for the PlayBook’s form factor in either portrait or landscape mode.”

As with previous apps for BlackBerry smartphones, Score Media partnered with innovative Toronto-based mobile software developers Five Mobile Inc.

The new version of ScoreMobile is available for download today on the BlackBerry PlayBook by visiting BlackBerry App World (www.blackberry.com/appworld).  Tablet OS version 1.0.6 or higher is required.

For more information on ScoreMobile, visit: www.thescore.com/scoremobile/

To download images, please visit: http://bit.ly/ithyCg  

Want to stay connected to theScore?

For additional details, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

The BlackBerry and RIM families of related marks are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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TORONTO, June 30th, 2011 – Score Media Inc. (TSX: SCR) today announces the launch of the Spanish edition of ScoreMobile® FC . The makers of ScoreMobile, a top 5 free sports app worldwide on Android™, BlackBerry® and Windows® Phone, are proud to now offer detailed coverage for Spanish-speaking soccer fans just in time for Copa America, Latin America’s most important soccer event.

With comprehensive coverage of over 60 leagues and competitions including Copa America, Copa Libertadores, Copa Sudamericana, and leagues in Mexico, Brazil, Argentina, Colombia and Spain, the Spanish version of ScoreMobile FC will have die-hard soccer fans covered. Just like the original ScoreMobile FC, the app is a free, comprehensive source of information offering:

• Live scores, stats and standings
• Real-time push alerts sent directly to a user’s device
• Breaking news, top stories and game odds
• Interactive live blogs for key games

"With over 3 million monthly users, ScoreMobile has been a hit with fans in many countries," says Dale Fallon, Director, Mobile, Score Media Inc. "Through our audience feedback, we have heard loud and clear that Spanish is the most popular choice for additional language support and we are proud to make Spanish our company’s first offering beyond English."

ScoreMobile FC in Spanish is now available on the BlackBerry platform and will be available imminently for iPhone users. Also coming soon are the Android and Windows Phone versions of the app. Other popular languages will be offered later in 2011.

Download the Spanish version of ScoreMobile FC from BlackBerry App World™ or visit www.scoremobile.com to find out more.

To download images, please visit: http://bit.ly/k6tHXO

Want to stay connected to theScore?

For additional details, contact:

Sharon Lassman

Director, Communications

Score Media Inc.

416-977-6787 x2217

slassman@scoremedia.com

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company’s digital media assets include theScore.com, theScore iPad Edition and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “will,” “may” and “should” and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media’s current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media’s concentrated shareholder base and others including those discussed in Score Media’s annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media’s actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.